[{"data":1,"prerenderedAt":199},["ShallowReactive",2],{"blog-taxonomy:authors_en":3,"blog-post:blog_en:why-simplepark-looks-different-now":65},{"authors":4,"categories":50},[5,21,36],{"id":6,"avatar":7,"bio":12,"extension":13,"meta":14,"name":15,"role":16,"sameAs":17,"stem":19,"__hash__":20},"authors_en\u002Fen\u002Fauthors\u002Fjasper-demmers.yml",{"src":8,"alt":9,"width":10,"height":11},"\u002Fimages\u002Fblog\u002Fauthors\u002Fjasper-demmers.webp","Portrait of Jasper Demmers",928,1029,"I bring complex ideas to life. I maintain an overview of our entire infrastructure and how it all connects, translating this into secure and stable apps. Through meticulous maintenance, I then ensure that the technology never lets you down.","yml",{},"Jasper Demmers","Co-founder and CTO",[18],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjasperdemmers\u002F","en\u002Fauthors\u002Fjasper-demmers","cp4Dy63n_rs5G1TvRYBu_Ty0LXiEG53vfxBCUzNYTVE",{"id":22,"avatar":23,"bio":28,"extension":13,"meta":29,"name":30,"role":31,"sameAs":32,"stem":34,"__hash__":35},"authors_en\u002Fen\u002Fauthors\u002Flucas-castelein.yml",{"src":24,"alt":25,"width":26,"height":27},"\u002Fimages\u002Fblog\u002Fauthors\u002Flucas-castelein.webp","Portrait of Lucas Castelein",857,798,"I translate the product vision and customer insights into a focused roadmap, clear user stories, and a compelling UX\u002FUI. Additionally, I take a hands-on approach to building the platform's technical foundation by developing secure, scalable APIs and robust business logic.",{},"Lucas Castelein","Co-founder and product lead",[33],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flucas-castelein\u002F","en\u002Fauthors\u002Flucas-castelein","aZNBK0AJv0neiTv_cveT461YTqvLe6DgVlflJ-S2-EQ",{"id":37,"avatar":38,"bio":42,"extension":13,"meta":43,"name":44,"role":45,"sameAs":46,"stem":48,"__hash__":49},"authors_en\u002Fen\u002Fauthors\u002Fsjoerd-van-gerwen.yml",{"src":39,"alt":40,"width":41,"height":41},"\u002Fimages\u002Fblog\u002Fauthors\u002Fsjoerd-van-gerwen.png","Portrait of Sjoerd van Gerwen",204,"Sjoerd is the initiator and driving force behind our team. With his enthusiasm and talent for bringing people together, he assembled the right people to make SimplePark a reality.",{},"Sjoerd van Gerwen","Co-founder",[47],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsjoerd-van-gerwen\u002F","en\u002Fauthors\u002Fsjoerd-van-gerwen","HuD5uyYeaG4lmQ2bDVZ59AS8vtdq2ExBEggDkBZK2Rg",[51,58],{"id":52,"description":53,"extension":13,"meta":54,"name":55,"stem":56,"__hash__":57},"categories_en\u002Fen\u002Fcategories\u002Finnovative.yml","New features and product updates of the SimplePark app: what changed and how it makes parking easier.",{},"Innovative","en\u002Fcategories\u002Finnovative","M5u9frGXPxEv0nZHK566Qtg7cxf__mYIhfCJn1n7QDg",{"id":59,"description":60,"extension":13,"meta":61,"name":62,"stem":63,"__hash__":64},"categories_en\u002Fen\u002Fcategories\u002Fknowledge-base.yml","Explainers on paid parking in the Netherlands: rates, parking fines, zones and how to park smart. The knowledge articles of the SimplePark blog.",{},"Knowledge Base","en\u002Fcategories\u002Fknowledge-base","f00qVPjph9bMF8r3t-hBxOVOoJZTmNR6xn3ugCeYsFI",{"doc":66,"related":173},{"id":67,"title":68,"author":69,"body":70,"category":154,"description":155,"extension":156,"image":157,"meta":162,"metaDescription":163,"metaTitle":164,"navigation":165,"path":166,"publishedAt":167,"readTime":168,"seo":169,"stem":170,"updatedAt":171,"__hash__":172},"blog_en\u002Fblog\u002Fwhy-simplepark-looks-different-now.md","Why SimplePark looks different now","lucas-castelein",{"type":71,"value":72,"toc":144},"minimark",[73,77,82,85,88,92,95,98,102,105,109,112,115,119,122,125,128,132,135],[74,75,76],"p",{},"You may have noticed already: SimplePark looks different. The website is calmer, there is more room, and next to our familiar blue you now see a warm orange. It isn't a new coat of paint for the sake of it. It started with a question we asked ourselves: who do we actually want to be?",[78,79,81],"h2",{"id":80},"the-story-first","The story first",[74,83,84],{},"We started SimplePark as three students who wanted to share empty driveways. It didn't work. But all those conversations with drivers taught us something. Finding a spot was annoying. Paying for it was worse: an app with a subscription, fees you had to go looking for, and the worry of forgetting to stop.",[74,86,87],{},"So we built the parking app we wanted ourselves. A lot has been added since, for companies too. And at some point we noticed that our story no longer quite fit who we had become. So we sat down and took a proper look. What do we want? What do we stand for? And does that fit where we are going in the years ahead?",[78,89,91],{"id":90},"what-we-stand-for","What we stand for",[74,93,94],{},"The answer fits in one sentence: parking should never get in the way of your day. Nobody drives somewhere to park. You go to a meeting, a birthday, a client or the doctor. Parking is the part in between, and it should take as little of your time, attention and money as possible.",[74,96,97],{},"Two values go with that. Simple: we leave out what isn't needed. And fair: you see what it costs before you start. What we are against is surprises afterwards. The fine because the zone was wrong. The parking action that kept running through dinner. The subscription that charged you in a month you barely parked.",[78,99,101],{"id":100},"where-we-are-going","Where we are going",[74,103,104],{},"Street parking was the start. With SimplePark Business, employees park for work and for themselves in one app, and their organization gets one invoice a month that adds up to the last parking action. Whatever we build next, the promise stays the same: parking you don't have to think about, at a price you already know.",[78,106,108],{"id":107},"the-friendly-neighbor","The friendly neighbor",[74,110,111],{},"Once the story was in place, we looked at how we look. Did it still fit? We asked ourselves what SimplePark would be like if it were a person. We ended up with the friendly neighbor. Someone who knows how parking works and doesn't make a fuss about it. You ask a question, you get a straight answer and you get on with your day.",[74,113,114],{},"Down to earth, warm and calm. That is how we want to be, and how we want to look.",[78,116,118],{"id":117},"what-you-see-of-it","What you see of it",[74,120,121],{},"Blue stays our color. It is the color of the parking sign every driver in the Netherlands already looks for. We set text in a deep navy that reads calmly.",[74,123,124],{},"Orange is new. A warm color, like the light on the street at the end of the afternoon. We use it sparingly: on the website, where a gradient ends, or to make one thing on a page stand out. We don't use it in the app. That stays calm.",[74,126,127],{},"We rebuilt the website. There is less on screen at once, so there is room for what matters. You see the price straight away. In \"A day in the city\" we walk with you from the first drive to the invoice at the end of the month. And you see where SimplePark comes from: a small team from the Netherlands that hits the street every day too.",[78,129,131],{"id":130},"what-doesnt-change","What doesn't change",[74,133,134],{},"Nothing changes about how you park. You start in a few taps, you see the zone and the rate before you begin, and we stop your parking action on time, even when your phone is off. You pay the municipality's rate, plus € 0.29 per parking action and € 0.29 per top-up. No subscription.",[74,136,137,138,143],{},"Have a look around the new site. Like something, or not at all? ",[139,140,142],"a",{"href":141},"\u002Fcontact","Send us a message",". We'd love to hear it.",{"title":145,"searchDepth":146,"depth":146,"links":147},"",2,[148,149,150,151,152,153],{"id":80,"depth":146,"text":81},{"id":90,"depth":146,"text":91},{"id":100,"depth":146,"text":101},{"id":107,"depth":146,"text":108},{"id":117,"depth":146,"text":118},{"id":130,"depth":146,"text":131},"innovative","You may have noticed already: SimplePark looks different. Calmer, with more room and a warm touch of orange. The new look didn't start with a color, but with the question of what we stand for and where we are going. Here's what we changed, and why.","md",{"src":158,"alt":159,"width":160,"height":161},"\u002Fimages\u002Fblog\u002Fcovers\u002Fwaarom-simplepark-er-nu-anders-uitziet.webp","The new SimplePark website on a phone, from top to bottom",3072,1500,{},"SimplePark has a new look. Read why: what we sharpened in our story, and how you see it in our colors and on the website.","Our new look",true,"\u002Fblog\u002Fwhy-simplepark-looks-different-now","2026-10-23",3,{"title":68,"description":155},"blog\u002Fwhy-simplepark-looks-different-now",null,"k_yyzR9bfwbqgCfpEXtC2p8ZChuOdidggcUKl9aLpyc",[174,182,191],{"path":175,"title":176,"description":177,"category":154,"readTime":168,"publishedAt":178,"author":69,"image":179},"\u002Fblog\u002Fnotifications-your-way","Notifications, your way","Whether a notification is useful depends entirely on how you park. Spending the afternoon in the city? A reminder helps. Nipping into a shop for 10 minutes? Not so much. From now on you decide which notifications you get and when. Here's how to set it up, and why we built it.","2026-08-31",{"src":180,"alt":181,"width":160,"height":161},"\u002Fimages\u002Fblog\u002Fcovers\u002Fmeldingen-zoals-jij-ze-wilt.webp","A phone showing the SimplePark notifications screen, where you set the timing and push notifications per reminder",{"path":183,"title":184,"description":185,"category":154,"readTime":168,"publishedAt":186,"author":187,"image":188},"\u002Fblog\u002Fyour-parking-session-always-in-plain-sight","Your parking action always in plain sight","Stop paying extra just because you forgot to turn off your parking app. With the introduction of iOS Live Activities for the SimplePark app, your active parking action is now always visible right on your Lock Screen. Read how it works and what we are building for Android.","2026-08-11","jasper-demmers",{"src":189,"alt":190,"width":160,"height":161},"\u002Fimages\u002Fblog\u002Fcovers\u002Fje-parkeeractie-altijd-in-beeld.webp","Two phones showing the running SimplePark parking action on the Lock Screen and at the top of the screen",{"path":192,"title":193,"description":194,"category":195,"readTime":196,"publishedAt":197,"author":198,"image":171},"\u002Fblog\u002Fhow-much-does-parking-cost-in-the-netherlands","How Much Does Parking Cost in the Netherlands?","Parking costs in the Netherlands can vary significantly. Discover why parking rates differ by municipality and location, how much parking typically costs, and how you can easily save on parking expenses.","knowledge-base",4,"2026-08-26","sjoerd-van-gerwen",1792960780847]